Highlander's Email Marketing Training Course
Learn to develop and implement a permission-based email program.
Do you know which marketing channel has consistently produced the highest ROI over the last decade? The answer is email marketing. In that same period of time, countless marketing tactics and tools have rocketed onto the scene, only to fade away just as fast. In fact, only a handful of marketing channels have emerged successfully—and few are as effective as permission-based email marketing.
Once the need for a permission-based email marketing program has been identified and established, you must then understand the legal complexities, decide whether to buy or build your email system, establish internal processes, and be able to design, develop and launch effective email campaigns. In addition, you must be able to navigate your way through a rapidly changing landscape where users receive emails via a wide variety of devices. This comprehensive course covers all of these crucial areas and helps you to develop your email strategy and build a case for email marketing in your company. Taking this seminar is an important first step to implementing your own permission-based email program.
How You Will Benefit
- Learn the anatomy of an email marketing program
- Establish your email strategy—the buy vs. build decision
- Know how to use email lists and databases
- Understand list types, sources, and how to leverage existing customer databases
- Produce engaging creative with proven templates, message layouts and formats
- Learn the art and science of testing—roadmaps, A/B splits and multivariate testing
- Manage, track and measure response—ROI and other KPIs
What You Will Cover
- The evolution of email marketing and the factors influencing its future
- Getting the latest studies, facts and figures on email marketing
- Forecasting for email as part of the overall marketing mix
- Why permission is the foundation of successful email marketing
- Defining the basics of email marketing
- Understanding permission, laws and deliverability
- Deciding whether to buy or build an email marketing system
- Exploring a wide range of email marketing strategies
- Bringing a defined process to email marketing
- Learning winning strategies for targeting and reaching your audience via email
- Understanding list types: in-house, rented, purchased, etc
- Best practices for developing creative that sells
- Understanding both the art and the science of testing
- Triggered and automated e-dialog campaigns
- Managing, tracking and measuring response
- Making the business case to the C-suite
Who may benefit from our Email Marketing Course:
Marketers, business owners, product or agency professionals, directors, and any professionals who wish to maximize the return on their marketing investment.
Why Email Marketing?
Build trust with your current subscribers and customers – Offer them value, tips, freebies and trust us, they will love you for it! The more they trust you, or rather, become your loyal customers, the more likely they are to make any purchase from you in future.
Having your own customer list will give you a massive advantage over other marketers who keep trying to rope in new customers day after day - but then wonder why their profits remain stagnant!
You will discover effective techniques that top marketers use, such as:
* Tools needed to start building your profitable list
* The main component of customer relations you'll need to know so that your business donesn't fall flat on its face
* How to use your list as your very own Public Relations team to announce new product launches
* A special 'free gift' for your subscribers that is fun to read and makes them look forward to hearing from you
* The system most marketers use to make sure their list is full of interested, hungry prospects and not freebie seekers
* How you can still work your customer lists for extra profits even if your company is not Internet-based
* A simple, effective way to discover if the product you're going to offer will be a mega success or mega flop
* Minor customer service boo-boos that will irritate and frustrate your prospects, and how to avoid them
* Programs to help you discover if your email campaigns are a roaring success and where improvements can be made
* The ultimate no-no of email marketing which could cause you to close shop almost instantly
* Combining email marketing and affiliate marketing for an explosion of cash into your accounts
* Straightforward and effective methods of driving streams of targeted, hungry buyers right into your email marketing lists...
How Much For Highlander's Email Marketing Training Course?
We have made our Highlander Mobile Marketing Course very reasonably priced. As many know that when you purchase one of Highlander courses, you are getting a quality product with up to date information. The information you will find in our courses is not only up to date but very have access to some of the more advanced techniques.
We are pricing our Highlander's Mobile Marketing Training Course at $177 plus $3 shipping and handling. The course comes in ring bound paperback and with a CD-ROM containing all our tools mentioned above.
Highlander's Email Marketing Training Course
The Highlander's Email Marketing Training Course will train you on how to make the most irresistible offers to your clients for repeat business . It will also show you how to attract new clients using email campaigns that will avoid spam filters. Comes with dozens of real life successful email templates. The course comes in 144 page spiral bound book and CD-ROM shipped to you via USPS. It is $100 plus $7 Shipping and Handling.